Nestled along the sun-kissed coast of the Costa Blanca, Villajoyosa, or "the city of joy," lives up to its name with its vibrant ambiance and stunning sandy beaches. This historic town boasts excellent transport links to major destinations like Benidorm and Alicante, making it an ideal spot for tourists and locals alike.

A Rich Tapestry of History and Color

Villajoyosa's landscape is distinguished by bold, brightly colored townhouses that line its ancient walled perimeters, stretching across three kilometers of palm-fringed beaches. A place of historical significance, Villajoyosa has been shaped by various civilizations including the Greeks, Phoenicians, Romans, and Moors, and was reestablished in its present form in 1293 by an Admiral of Aragon’s navy. Its strategic location at the mouth of the river Amadorio has made it a crucial trading post throughout the centuries.

From Trade to Chocolate Haven

Initially known for trading olives, cereals, and wine, Villajoyosa later evolved into a shipbuilding hub before embarking on its renowned journey into chocolate production in the 19th century. Today, the town is famous for being the home of the Valor chocolate brand, a staple in supermarkets across Spain.

Beaches and Festivities

Villajoyosa is home to Playa del Centro, the town’s largest and most amenity-rich beach, which boasts Blue Flag status and includes sports facilities, accessible entrances, and an extensive children's playground on the sand. Other notable beaches include Playa del Xarco, known for its defensive tower; Playa del Paraíso, a quieter alternative to the main beach; and Cala Mallaeta, a cliff-edged cove popular among naturists and naturalists.

Cultural Celebrations

The town is also famed for its Moros y Cristianos festival, a spectacle recognized as a Fiesta of International Tourist Interest by the Spanish Government. This vibrant event celebrates Villajoyosa’s historical defiance against Barbary pirates, blending historical reenactments with modern festivity.

Why Villajoyosa?

Whether you're drawn by its historical depth, the allure of its beaches, or the unique chocolate heritage, Villajoyosa offers a blend of cultural richness and leisure activities. Its joyful spirit, combined with the natural beauty and historical intrigue, makes Villajoyosa a must-visit destination on the Costa Blanca.